Nyob rau hauv kev ua yeeb yam ci ntsa iab ntawm kev sib koom siab thiab kev txhawb nqa, lub teeb ci ntsa iab ntawm Times Square nyuam qhuav pom lub hom phiaj tshiab. Hmo tas los, pab pawg Salomon Partners Global Media, koom tes nrog Outdoor Advertising Association of America (OAAA), tau tuav ib qho kev txais tos cocktail thaum lub sijhawm NYC Outdoor. Qhov kev tshwm sim tau txais tos cov thawj coj hauv kev lag luam los ua tim khawv rau qhov kev pib "Roadblock Cancer", ib qho kev siv lub npe nrov Times Square uas mob siab rau kev tsa kev paub thiab nyiaj txiag rau lub neej ntawm Memorial Sloan Kettering Cancer Center.
Lub phiaj xwm Roadblock Cancer hloov Times Square cov ntawv tshaj tawm LED uas muaj npe nrov mus ua ib daim ntaub ntawm kev cia siab thiab kev ua siab ntev. Paub txog lawv lub peev xwm los ntes tau ntau lab tus neeg saib xyuas, cov zaub digital loj no qhia txog cov lus muaj zog thiab cov duab uas qhia txog qhov tseem ceeb ntawm kev txhawb nqa kev tshawb fawb thiab kev kho mob qog noj ntshav. Qhov kev tshwm sim no tsis yog tsuas yog kev noj mov pom xwb; nws yog kev hu kom ua, hais kom pej xeem koom nrog "Cycle for Survival" cov xwm txheej uas tau tshwm sim thoob plaws lub tebchaws.
"Cycle for Survival" yog ib qho kev sib sau ua ke ntawm kev caij tsheb kauj vab hauv tsev uas pab nyiaj ncaj qha rau Memorial Sloan Kettering Cancer Center. Cov nyiaj tau los ntawm cov xwm txheej no yog qhov tseem ceeb rau kev txhawb nqa kev tshawb fawb thiab kev kho mob rau cov mob qog noj ntshav tsawg, uas feem ntau tau txais kev saib xyuas thiab nyiaj txiag tsawg dua li cov hom mob uas pom ntau dua. Los ntawm kev siv qhov pom tseeb ntawm Times Square, qhov kev tshwm sim lub hom phiaj yog ncav cuag cov neeg tuaj saib dav dua thiab txhawb kom lawv koom nrog kev tawm tsam mob qog noj ntshav.
Ntxiv rau cov ntawv tshaj tawm LED ntawm Times Square, cov teeb pom kev zoo LED ntawm lub ru tsev ntawm cov tsheb tavxij thoob plaws lub nroog kuj tseem ua lub luag haujlwm tseem ceeb hauv kev nthuav cov lus. Cov kev tshaj tawm hauv xov tooj ntawm tes no tau pom los ntawm ntau tus neeg caij tsheb thiab cov neeg ncig tebchaws, ua rau kev sib tw nthuav dav ntxiv. Kev sib xyaw ua ke ntawm cov platform tshaj tawm zoo li qub thiab hloov pauv tau tsim kom muaj txoj hauv kev dav dav los tsa kev paub, xyuas kom meej tias cov lus ntawm kev cia siab thiab kev txhawb nqa rau kev tshawb fawb txog mob qog noj ntshav tau cuam tshuam rau ntawm txoj kev bustling ntawm New York City.
Qhov kev tshwm sim no tsis yog tsuas yog kev ua koob tsheej xwb, tab sis kuj yog kev sib sau ua ke ntawm cov thawj coj hauv kev lag luam uas mob siab rau kev siv lawv cov platform rau kev zoo hauv zej zog. Kev noj haus cocktail tau muab lub sijhawm los sib txuas lus thiab koom tes, thiab cov neeg tuaj koom tau sib qhia cov tswv yim txog yuav ua li cas siv kev tshaj tawm sab nraum zoov los txhawb kev siab hlub. Kev sib koom tes ntawm cov zej zog tshaj tawm thiab cov kev pib kho mob xws li Circle of Survival qhia txog lub zog ntawm kev ua haujlwm ua ke hauv kev daws cov teeb meem tseem ceeb.
Cov teeb ci ntsa iab ntawm Times Square ua ntau tshaj li lub cim ntawm lub neej hauv nroog xwb; lawv sawv cev rau kev sib koom siab hauv kev tawm tsam mob qog noj ntshav. Lub hom phiaj Roadblock Cancer yog ib qho kev ceeb toom tias thaum kev tawm tsam mob qog noj ntshav tsawg tsawg tuaj yeem nyuaj, nws tsis yog qhov nyuaj. Nrog kev txhawb nqa los ntawm zej zog, cov tswv yim tshaj tawm tshiab, thiab kev mob siab rau ntawm cov koom haum zoo li Memorial Sloan Kettering, muaj kev cia siab tias yuav muaj tsawg tus neeg raug kev txom nyem los ntawm tus kab mob no yav tom ntej.
Kev koom tes ntawm Salomon Partners pab pawg xov xwm thoob ntiaj teb, OAAA, thiab Memorial Sloan Kettering los ntawm Roadblock Cancer campaign qhia txog lub zog hloov pauv ntawm kev tshaj tawm. Los ntawm kev siv cov platforms koom tes xws li Times Square LED billboards thiab taxi rooftop displays, lawv tsis yog tsuas yog tsa kev paub xwb, tab sis kuj txhawb kev nqis tes ua hauv kev sib ntaus sib tua kab mob qog noj ntshav. Thaum peb saib mus rau yav tom ntej, cov kev pib zoo li no ceeb toom peb tias ua ke, peb tuaj yeem teeb txoj kev mus rau lub ntiaj teb uas kab mob qog noj ntshav tsis yog tus yeeb ncuab txaus ntshai lawm.
Lub sijhawm tshaj tawm: Lub Kaum Hli-18-2024
